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No spoiler alert required for that one as the opening "Villuminati" has the gall to sample Biggie's classic "Juicy" while using Jay's nickname as a mantra by repeating "Sometimes I brag like Hov," but besides this, Born Sinner is the a more self-confessional and word-filled effort than before, all of it very busy and Black Album minus the references to Beyoncé and the beats from Rick Rubin.
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Cole bringing the sound of Drake down to the streets, the Roc Nation rapper's sophomore effort finds him going for the full Illuminati and attempting an ambitious, multi-faceted album in the style of his label boss, Jay-Z.